Saturday, July 18, 2026·

Vol. I · No. 24 · The Weekly Issue · From Key West to the Panhandle

The Floridian

Reporting, fiction, criticism, poetry, and cartoons — from the peninsula

Profiles · Onward and Upward with the Arts

The Hand Roll

In a small shop on Calle Ocho, a master torcedor keeps the traditional craft of the Cuban cigar alive with a sharp knife and a wooden board.

In the fragrant gloom of El Laguito, a tiny storefront in Miami’s Little Havana, Saffron Sterling sits at a scarred cedar table that has been in his family for three generations. His hands, though thick and calloused, move with the delicate precision of a surgeon as he selects the wrapper leaves for his daily quota of double coronas. Sterling, fifty-nine, is a torcedor, a master cigar roller who learned his trade in the legendary factories of Havana before emigrating to Florida in the early nineties. His tools are ancient and few: a curved steel knife called a chaveta, a wooden cutting board, and a pot of natural vegetable gum.

The paradox of Sterling’s existence is that he does not smoke tobacco. He spends ten hours a day breathing in the rich, heavy aroma of cured Dominican and Nicaraguan leaf, yet he has never once inhaled a single puff of his own creations. He claims that smoking would ruin his palate, which he relies on to blend different varieties of leaf to achieve the perfect balance of spice and earth. "To smoke a cigar is to consume it, to destroy the architecture you have spent hours building," Sterling said, using his knife to trim the delicate cap of a finished cigar. "I prefer to leave the destruction to others."

Outside the shop, the streets are alive with the sounds of Latin jazz and the laughter of tourists, but inside, the only sound is the soft scrape of Sterling's knife against wood. He works with a quiet, meditative intensity, producing exactly eighty cigars a day, each one identical in weight and density. He knows that modern factories use machines to roll thousands of cigars an hour, but he is untroubled by their efficiency. For Sterling, the hand-rolled cigar is an art form that cannot be simulated, a fragile bridge of leaf and air that connects his present with his past.


Also in profiles

Onward and Upward with the Arts

The Hammond Draw

A legendary organist keeps the classic sound of the Hammond B-3 alive in a shrinking circuit of North Florida blues clubs.

Onward and Upward with the Arts

The Metal Type

An independent printer in Tampa’s historic cigar district preserves the heavy, mechanical art of wood type in a digital age.

Onward and Upward with the Arts

The Melted State

An artist in the Gulf Coast’s glassblowing hub wrestles with the volatile, liquid beauty of molten sand in a blistering studio.

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